EDGE
What Business Can Learn From Football
Ben Lyttleton
HarperCollins
312 pages; Rs 650
The 2009 classic Soccernomics revolutionised football analysis. The massive success of the book led, inevitably perhaps, to the setting up of a consultancy called Soccernomics Agency, which dispenses advice on strategy, data analyses and even media management. Edge: What Business Can Learn from Football, the latest book from the Agency, can be best described in marketing jargon as a “brand extension”.
Its author, writer and broadcaster Ben Lyttleton joined the original Soccernomics team, Simon Kuper, the popular writer, and Stefan Szymanski, the inspired number cruncher, as the
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