From MR to healthcare consultant

MEET YOUR ENTREPRENEUR/Sanjeev Dhavan

From being a medial representative of a small drug company to the managing director of Healthcare Associates, a company engaged in healthcare advisory and consultancy services, Sanjeev Dhavan has seen it all.

Before starting Healthcare Associates in May 2003, Dhavan began his career as a medical representative in a small pharmaceutical company in 1985.

In 1994, he was appointed as a sales manager in Zydus Cadila. He even worked as general manager (marketing) in Sterling Hospital, Ahmedabad, in 2001 and as chief general manager in Sal Hospital, Ahmedabad, in 2002.

'Swasthya Stuti Clinic' was the first venture of Healthcare Associates in association with the State Bank of India Employees' Union.

"Swasthya Stuti Clinic aims at providing state-of-the-art medical facilities at one-tenth of the cost charged by doctors in other clinics," said Sanjeev Dhavan.

Healthcare Associates has conducted various health awareness workshops for government employees, public and private sector companies, including Oil and Natural Gas Corporation (ONGC), the Reserve Bank of India, and others.

Dhavan also advises some leading doctors and few hospitals in the state on drug marketing issues.

Dhavan is planning to expand his consultancy services by attracting medical tourists. He is also working with a few third-party administrators to provide services at cheaper rates.

Dhavan, who likes reading, claims that he is a good cook and can challenge his brother-in-law, Sanjeev Kapoor, of Khana-Kazhana fame.

He says he got motivated from his family and relatives, before whom he used to feel shy to be introduced as a medical representative and decided to do something different.

He defines his success as 'It's better to be extraordinary in an ordinary field than to be ordinary in an extraordinary field'.