FREDRIK WIDELL, managing director, Oriflame (India) is always on the move. Business commitments ensure that he’s always dressed impeccably and, by his own admission, Widell says that he’s always been careful about creating a style statement.
“Brands like Canali and Armani, according to me, have the best possible business suits,” says 34-year-old Widell, who also likes reading, playing golf and badminton and — time permitting — scuba diving too. His closet is home to expensive brands of business suits and, going by his collection of not just suits but also ties (“I have 300 different ties and I’m still counting,” he smiles) and shoes (around 70 pairs), Widell makes sure that his power dressing doesn’t go unnoticed. While blazers and suits from Canali and Armani cost approximately Rs 94,000, teaming luxury bespoke clothing with the right tie from a brand like Hermes can cost Rs 8,400 easily.
Widell, a self-confessed “watch-a-holic”, admits to having “different watches for different days”. That basically means that Widell straps onto his wrist a different branded watch every single day. So, it’s a Tag Heuer (Rs 33,750) for Mondays, Omega for Tuesdays, Cartier for Wednesdays and Bvlgari for Thursdays. By Friday, Widell could be deciding between a Jaeger LeCoultre (Rs 3,47,360 for its Master Compressor), Chopard and Movado.
A very important component of Widell’s “lifestyle” is his La-Z-Boy recliner (upto Rs 75,000). “I love returning home to it,” says Widell who, after long days of working hard, likes to unwind by sitting for a while in his La-Z-Boy. The company has a range of chairs, recliners, sofas, Ottomans and other products.
Widell doesn’t step out without wearing fragrances and is true to his brand, even as he claims to wear only Oriflame’s Signature. “It’s wonderful,” he says, informing us that it costs Rs 1,190 and is a heady mix of woody and fruity scents.
If there’s something that Widell can’t do without, it’s his iPhone. The young managing director says that the iPhone’s like his best friend, “especially in the mad, mad Delhi traffic. From emails, to catching up on news from my home in Sweden, it’s a blessing,” he says. The cost: Rs 36,000.
