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Digital Leapfrogs: How technology is reshaping consumer markets in India
Author: Vijay Mahajan
Publisher: HarperCollins
Publisher: HarperCollins
Pages: 288
Price: Rs 599
Going by current media coverage, it is easy to conclude that the technological revolution of our times, the internet, has found its footing only in the media and financial technology (fintech) spheres. But this book opens our eyes to how innovative companies in the fast moving consumer goods industry, education and even agricultural space are using IT to revolutionise their businesses.
And the author, Vijay Mahajan, as befits his role as a professor at the McCombs School of Business in Austin, Texas, makes
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