The headline of a Business Standard editorial earlier this week, which read “Old Wine in New Bottles”, got me wondering about how many people really know the historical background of this oft-used phrase.
The saying caught on about 100 years ago and, of course, means that someone is trying to pass off something old (and perhaps not very good) as something new by repackaging it: it could be an old policy, a concept or even an old institution.
The facts around old wines are even more interesting. From the 1860s, vineyards in Europe began dying due to the accidental import