| Indians lead craze for music videos in Asia |
| BS Reporter / Mumbai June 28, 2007 |
| Indians are the most passionate, television-driven music consumers in Asia, according to the Branded, MTV and Synovate Music Matters survey - on music habits and attitudes of young urban Asians- released at the 2007 Music Matters Asia Pacific Forum in Hong Kong. Of the Indian urban consumer respondents, the survey reveals, 67% watch music videos on television almost every day, and 22% watch them two to three times a week, the highest rates in Asia. Regionally, 33% of consumers watch music videos almost every day and 25% watch them two to three times a week. |
