IPL 2017 bowls out general entertainment and news viewership

Viewership of sports channels, Hindi movie channels up despite analogue switch-offs, power cuts

Any doubts about the popularity of the Indian Premier League (IPL) can be laid to rest if the viewership of the 10th edition of the tournament, currently on, is taken into account. 

Five weeks into the edition, the IPL has registered a cumulative reach of 386 million, a marked increase over last year’s cumulative reach of 335 million for the first 43 matches (first five weeks). The 2016 edition registered a cumulative reach of 361 million viewers for the entire tournament. 

The average impressions in the fifth week were 21.5 million, compared to 16.6 million for the same period last