Business Standard

ITC launches 500 new Xmas, New Year greeting cards

Image

Our Regional Bureau Chennai
ITC has launched 500 all-new designs for Christmas and New Year 'Expressions' greeting cards in English, Hindi and Marathi across 9,000 outlets nationally.
 
Chand Das, CEO of ITC greetings, gifting and stationery business, said, "Expressions' offering this year strives to meet different consumer needs with a wide range that provides all possible avenues to greet loved ones and friends. There is a strong presence of vernacular range as well with Hindi and Marathi cards for those who wish to send their greetings in the language that is closest to their hearts."
 
For Christmas, the Expressions' range offers 135 new designs in the price range of between Rs 5 and Rs 85. The popular cues and motifs for Christmas include Christmas trees, Santa Claus, baubles, mistletoe and the depiction of the birth of Jesus Christ. Premium Expressions cards also offer value additions such as Christmas tree cards.
 
For New Year, the Expressions range offers 365 new designs "� 252 designs in English in the price range between Rs 5 and Rs 175, 58 designs in Hindi and 55 designs in Marathi in the price range of Rs 5 and Rs 50.

 
 

Don't miss the most important news and views of the day. Get them on our Telegram channel

First Published: Dec 20 2004 | 12:00 AM IST

Explore News