Kabir Jewels launch Vanshi

Kabir Jewels yesterday launched its Vanshi collection of diamond studded jewellery range, for the Kolkata market.

Dharmesh Vaghashia, director Kabir Jewels said that the company was looking at 35-40 per cent of its sales from the eastern region and for this purpose it would tie-up with 20 franchises.

The company, which posted a turnover of Rs 55 crore last year was expecting it to double to Rs 110 crore, this year.

Kabir Jewels would kickstart its launch in the city with a three-day exhibition of the Vanshi collection.

Vaghashia said, "Our jewellery ranged, which is a combination of quality and elegance, will appeal to every age group and every segment of the society."

The price range of Vanshi starts Rs 2,000 onwards. Each Vanshi item comes with a buyback and exchange policy. For men, apart from traditional rings and buttons, also available were the newly launched belt-buckles, tie-pins and wrist watches.

Kabir Jewels was also into diamond exports. The company exports 75 per cent of their production to the US and Hong Kong.