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The Kerala Tourism department will organise an international conference on travel technology from June 7-9, at Kovalam to promote tourism through social media. The conference aims at preparing the travel and tourism partners in India and neighbouring countries to use the resources available online to drive business, get inputs in adapting to the changing technology and acquiring skills to beat the competition.
Eminent speakers from around the world will discuss a range of subjects, including how travellers use social media and how travel business needs to respond, the impact of social media on consumer behaviour, etc. Around 300 delegates, mostly tour operators from different parts of India, have already registered for the meet, the department said in a release.
The department on Wednesday launched two e-books on ayurveda in a first electronic publication of its kind by a tourism department in the country. Tourism minister AP Anil Kumar released the e-books at Thiruvananthapuram. He also released two e-books, one on the socio-cultural history of Kerala and the other on Yoga and healthy living.
The event also witnessed the launch of a 15-minute film on Kerala's Western Ghats, besides two brochures on the excavation site of the ancient port of Muziris near Kochi and the key festivals and events of the state in 2013.
The e-books are the award-winning coffee table books Panchakarma: Ayurveda's Mantra of Rejuvenation, explaining Panchakarma as a holistic rejuvenation therapy combining five therapeutic actions to detoxify the body; and Ayurveda: The Mantra of Niramaya, an introduction to the medicine system using texts from ancient scripts to modern research papers.
The other e-books are Kerala: A Poem in Green and Gold, a veritable storehouse of information on Kerala by former chief secretary K Jayakumar and YogaSutra: The Art and Science of Living.
