Lolita luck

FIRST DAY, FIRST SHOW: Lakme Fashion Week kicks off with Rocky S.

On display
Spring/summer women's pret themed "Lovely Lolitas". This is the first time he's looked to the West for inspiration.

Main appeal
Softness of colour palatte (pink, champagne, caramel) but overshadowed by an omnipresent bright red sash.

Weak spots
Too much faux fur and leather for spring/summer. Georgette, chiffon, leather, brocade lace and sequins all on the same outfit.

Buyer sightings
Tracey Ross, Browns and Nichols among international buyers. Melange, Ensemble, Be: and Kimaya among domestic buyers.

Currently selling...
At Boulevard Benzer, standalone stores at Juhu, shop in shop at Buzz, the designer section in Shoppers' Stop; and in Singapore and Dubai.

Retail expansion
Markets like Kuwait

Typical prices
Most expensive couture dress, Rs 15,000. Average pret, Rs 4,500.

Overheard
Wow statement: "He's ready to make a splash abroad." Meow statement: "Weren't embellished jeans 'in' a few seasons ago?"