Mahatma as media phenomenon

Book review - Gandhian Thought and Communication: Rethinking the Mahatma in the Media Age

Mahatma Gandhi’s ascent to global prominence was partly a result of his communication skills. This attribute can be illustrated by the following example. In the Time  magazine cover dated March 31, 1930, Gandhi was caricatured as a fiend. On its January 5, 1930 cover, however,  Time  portrayed him as an angel and designated him “Man of the Year”. Within 10 months, then, Gandhi appeared twice in two different avatars, a transformation that reflects his skill in influencing global public opinion. It is a skill he wields posthumously, too.

This book examines the Mahatma as a master communicator in 10 chapters.