Metaverse next trillion-dollar opportunity for entertainers: Daler Mehndi

The Pasha of Pop, who recently made India's first Metaverse real estate purchase, talks about his investment, his musical inclinations and future plans in a Q&A

Variously described as ‘Pasha of Pop’, ‘Sardar of Swing’ and ‘The King of Bhangra-Pop’, Daler Mehndi recently acquired a new moniker--India’s first Metaverse man--after he bought a piece of property called Balle Balle Land (BBL). The asset is officially the first metaverse real estate purchase in India. Mehndi plans to host Bollywood films and music, and concerts by various artists across genres like Pop, Hip Hop, Rap, Sufi and Regional music. He was recently in New Delhi to perform on occasion of Baisakhi. Namrata Kohli caught up with him at Pacific D21 Mall, Dwarka to know more about his metaverse