Negotiating with empathy

The book's style is simple and the suggestions it contains are eminently practicable

A large television network in the US began running a comedy programme. Shortly thereafter, it was sued by a husband-wife team of content producers who had a comedy act by the same name playing on local television in one part of the country. Though the network changed the name of its programme, the couple refused to drop its suit. The network then sent a senior executive along with a battery of lawyers with the clear instruction — the dispute was to be settled without paying a dime. 

Instead of trying to intimidate the couple by demonstrating the legal firepower at