Fashionistas from around the world are set to come together in the capital with the first ever India International Fashion Week (IIFW) scheduled to begin here in December.
The three day gala event to be held in the first week of December will see fashion designers from countries including UK, USA, Tanzania, Canada, Pakistan, France, Sweden, Spain, Israel, Turkey, Norway, Denmark, China, Italy, Peru rubbing shoulders with their Indian counterparts.
Indian designers believe that the event will increase the level of competition and will raise awareness about international fashion. "It will raise the level of awareness of fashion in India and designers who have been sitting at the laurels for the past 40 years or so will stand up," Mumbai-based designer Narendra Kumar said.
"It will lead to competition for younger generation with western influence as people will be able to compare their designs with western designers," Kumar said.
The country already boasts of a number of fashion weeks including Wills India Fashion Week, Lakme Fashion Week, HDIL Couture Week and the recently initiated Van Heusen India Mens Week. Apart from them, fashion weeks are now being held in major cities in a bid to catch the eye of the large number of local buyers.
