Ogilvy & Mather has been selected as the official Advertising and Media Agency for the 50-over ICC Cricket World Cup to be co-hosted by India, Sri Lanka and Bangladesh next year.
In 1948, David Ogilvy founded the agency that went on to become Ogilvy & Mather later. The company is eighth largest advertising networks in the world and has more than 450 plus offices in 169 cities.
The 10th edition of the World Cup will take place during February and March 2011, with the first match being played on February 19th in Dhaka and final in Mumbai on April 2nd.
It will be Bangladesh's first time co-hosting of a World Cup and fourteen cricketing nations will complete in the quadrennial event.
The World Cup was also to be co-hosted by Pakistan, but in the wake of the 2009 attack on the Sri Lanka national cricket team in Lahore, the International Cricket Council (ICC) were forced to strip Pakistan of its hosting rights.
The tournament will take place at 13 venues in Bangladesh, India and Sri Lanka. The prize money for the prestigious event has been set by the ICC Board at a record $10 million in order to reflect the importance of the competition.
