Oppo-BCCI contract: The clash of brands

Endorsement-related issues for players and managers are far from over after Oppo-BCCI contract

While Oppo’s Team India jersey sponsorship may mean big money for the Board of Control for Cricket in India (BCCI), it opens a spate of endorsement-related issues for the players and their managers. The most obvious of course is captain Virat Kohli, who endorses Gionee, and will be seen sporting a competing brand on his jersey on field. 

Experts however feel that for the viewers, it does not matter who is wearing which logo when and why. “There are only so many cricketers who are bankable as endorsers and only so many brands will to fork out the kind of money