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This one must have been an easy book to bring out. Round up family, friends, colleagues, some fellow industrialists, and get them to reminisce about the flamboyant Vijay Mallya because he's turning 50. Fifty is hagiography as a fine art. C'mon, when a man's turning 50, you'll say he's a jolly good fellow, talk about how you scraped your knees together, and wish him a jolly good birthday. That's what they all do""mum Lalitha and wife Rekha, son Sidhartha, a line-up of senior colleagues and industry stalwarts, friends like Kiran Mazumdar-Shaw, politicians like S M Krishna, and the glitteratti (Shilpa Shetty, Prasad Bidappa, Atul Kasbekar), and even godmen (Sri Sri Ravi Shankar). A great big birthday card, but seriously""do you think we'd want to read it?

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FIFTY

169 pages
UB Group
For private circulation only