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This handy little book sells itself with a wink. Salespeople want answers now, fast and free, Jeffrey Gitomer declares on the inner flap, and assures "two out of three" goals. The book contains "99.5 Real World Answers" to frequently asked questions on sales success and destiny control. Questions like "How can I improve my creativity?" get answers like "Read slowly", followed by advice on losing the fear of silliness. "Ask the guy trying to invent an X-ray machine that ended up being television. Seemed silly at the time." And the half-answer?

The biggest success secret of 'em all: "Love it or leave it". Leave the infantile Glasbergen cartoons aside, and salesfolk, their job and this book may have a two-thirds chance of a menage a trois.

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LITTLE RED BOOK OF SALES ANSWERS

Jeffrey Gitomer
$19.99
204 pages
Pearson