Other books: Aresh Shirali

Whether it's Stephen Hawking or tyre hawking, Godel gawking or model gawking, success involves reaching out. Ram Sehgal's Mixed Feelings: My Advertising Years is a success. It reaches out, from the very first glimpse of the book. He could've written an engaging how-I-did-it on Contract, a creative wonder of his creation. Instead, he presents a warm vignette of a life-in-learning that spans five decades, through ups and downs, skylights and parachutes, tumbles and bounce-backs, all with the self-effacing humour that anyone who's known the man's cherubic smile has grown to admire.

Sehgal'd like to be reborn neither as the bond market nor a wire & plastics company, but as the client. Oh-oh: who'll create space for creativity?

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Mixed feelings

Ram Sehgal
192 PAGES
Tata McGraw-Hill