There's a sucker born every minute," the legendary 19th-century showman P T Barnum is supposed to have said (only he didn't; it was a competitor). This sage insight, as we have learnt, animates nearly all modern retail businesses
There's a sucker born every minute," the legendary 19th-century showman P T Barnum is supposed to have said (only he didn't; it was a competitor). This sage insight, as we have learnt, animates nearly all modern retail businesses
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First Published: May 18 2008 | 12:00 AM IST