Sergio Garcia wins ding-ding battle of titans to win

The incredibly scripted denouement of the 2017 Masters needs retelling

Here's a business lesson in retailing from the Masters that will never find its way into the Harvard Business Review or the MIT Sloan Management Review.

On the Sunday, patrons like to come late to the course because all the likely victors only tee off after 2:00 pm. However, they come early enough to do their final bit of shopping at the most extraordinary store in the universe. This store opens for only about two weeks in a year and sells categories such as T- and polo-shirts for men, women and children, belts, golf balls, ties, socks, golf towels, men's underwear,