In an endeavour to engage the media agencies with its brand, Multi Screen Media's Hindi movie and special event channel Set Max is organising a dumb charades competition for media agency professionals in Mumbai, Delhi and Bangalore.
The competition called No Talkies will kick off in Delhi on 18th September, followed by Bangalore on the 19th and will close with Mumbai on 25th September. Two teams from Delhi and Mumbaui each and one from Bangalore will then face off in the grand finale to be help in Mumbai on October 1.
While the preliminary rounds will include the traditional format of the game, the grand finale will see some innovative twists to it. The finale will be held at Blue Frog in Mumbai and will be hosted by anchor Gaurav Kapoor (who also part of the anchor team for the Indian Premier League on Set Max).
Vaishali Sharma, VP, marketing, Set Max says, “The whole point here is to create an environment where the media agencies can relax and have some fun and at the same time have the Set Max Deewana Banade experience. This activity is an extension of our brand philosophy and we realise that media agency professionals aer also a part of our audience. We thought it'll be a good thing to reach out to them and engage them in some filmy fun.”
She adds that the whole point of having a dumb charades competition was because Max is all about movies and the mania of movies and no game other than dumb charades better it the bill. The channel hopes to take its brand proposition forward with this activity and promises that this is only the beginning.
The participating agencies include Mindshare, Maxus, MEC, Motivator, Lodestar, Madison, Starcom, Lintas, OMD and MPG from Mumbai and Delhi while Mindshare, Maxus, Motivator, MEC and Madison have participated from Bangalore.
