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Book review of Star Struck: Confessions of a TV Executive

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Book cover of Star Struck: Confessions of a TV Executive

Vanita Kohli-Khandekar New Delhi
On July 27, 1993, Peter Mukerjea returned his house keys to his landlord in Hong Kong. After three years as director on the Star TV account with its ad agency, DDB Needham, he was moving to (then) Bombay as head of ad sales for Star’s India business. On the cab ride to office he found a copy of the day’s South China Morning Post. In a page full of local news was a small item headlined “News Corp Buys Star TV.” “Rupert Murdoch’s News Corporation announced that it had acquired a controlling stake of 63.6 per cent of HutchVision Ltd,

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