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What's Your Story: The Essential Business-Storytelling Handbook
Author: Adri Bruckner, Anjana Menon, Marybeth Sandell
Publisher: Portfolio Penguin
Pages:284
Price: Rs 599
If you have been a journalist for a reasonable period of time, you’ll probably end up with a feeling of intense déjà vu after reading this book. In that case What's Your Story: The Essential Business-Storytelling Handbook is not for you. Adri Bruckner, Anjana Menon, and Marybeth Sandell — all three communications and content professionals — probably have aspiring communicators/journalists in mind. That’s not a bad thing. This is just an early warning for what not to expect.
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