The Four
The Hidden DNA of Amazon, Apple, Facebook and Google
Scott Galloway
Penguin Random House (Bantam Press)
310 pages; £31.99
Scott Galloway’s not-so-charitable account of rise and rise of Amazon, Apple, Facebook and Google is a scary read on the smothering tech oligopoly over our lives.
As its latest offering, the iPhone X, went on sales to enthusiastic crowds across the world, Apple Inc’s market capitalisation briefly breached $900 billion on November 3, well on its way to be the first firm to brace the trillion-dollar mark. On the same day Amazon’s founder Jeff Bezos beat Microsoft’s Bill
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