The brand is 'you'

In All the world's a stage, Ambi Parameswaran mines the rich cache of insights and anecdotes gathered over a long career in marketing and advertising to help you build your personal brand

All the world’s a stage: A personal branding story

Author: Ambi Parameswaran

Publisher: Westland Business

Pages: 166

Price: Rs 499

Many readers may remember a poster that was created (almost a century ago) as a recruitment ad for soldiers in America. It had Uncle Sam (the American national mascot) staring beady-eyed from under a tall top hat decorated with stars. “I want YOU for the US Army,” it said. Not only was the poster extremely successful in recruiting soldiers, the image of Uncle Sam and the message soon gathered a force of its own. It has been referenced and reused several times over, even