The culture challenge

In it the author dissects the techniques leaders-both modern-day and historical-have employed to achieve this goal

WHAT YOU DO IS WHAT YOU ARE: How To Create A Business Culture

Author: Ben Horowitz | Publisher: William Collins | Price: Rs 699

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Ben Horowitz, the author of this book, had founded a company in 1999 called LoudCloud. In his organisation was a middle-rung manager who he discovered was a compulsive liar. Mr Horowitz got rid of him eventually, but it perturbed him that such a person had not only survived for long in his organisation, but had even been promoted. He fretted about the kind of signal it sent out to his other employees. This incident, and others