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Masters of Scale
Author: Reid Hoffman
Publisher: Bantam Press
Pages:304
Price: Rs 799
In 2004, when Tobi Lütke decided to sell snowboards online for his company SnowDevil, he found himself frustrated with the e-commerce software solutions available at the time. So, he coded the entire website from scratch and began selling the snowboards. As sales soared, he also started getting interest from people who wanted him to build the back-end software — payments, order processing and listings updates — for their own online stores. Taking the hint, Mr Lütke decided to shift his focus and pivoted sharply to building a global e-commerce platform for retailers.
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