The House of Netflix

Book review of No Rules Rules: Netflix and the Culture of Reinvention

Reed Hastings seems unfriendly. But get him talking about Netflix, the creative business or any of the keywords that excite the progenitor of the streaming video industry, and you are sure to get an interesting conversation. “The whole world thinks AI [Artificial intelligence] is driving our choices. It isn’t. We read scripts, then think of casting and analyse the show afterwards,” he’d told Business Standard a couple of years back. And that, it seems, is how the $20.2 billion Netflix is run too — on intuition, instinct, lots of common sense and trust. Netflix’s unusual culture is captured in No