The humane factor

It is about how corporate leaders can create humane and passionate companies, which, as a byproduct, achieve impressive growth and great profits

THE HEART OF A BUSINESS

Author: Hubert Joly

Publisher: HBR Press

Pages: 304

Price: Rs 1,250

Humans yearn for a simple world. The reality is that we coexist with opposites: The humble and the pompous, the good and the bad, the greedy and the generous. According to the Chinese, those who conquer the opposing yin-yang, conquer the world by combining complementarity between opposing forces.

Research on corporate goodies and baddies abound. Opinion is divided between two extremes: One is that all corporations are greedy bloodsuckers, and another is that corporations are a positive force for human good. During my career, I have been involved with my