Business Standard

The Indian vacationer

Expedia Summer Travel Report 2015

Business Standard
Where are they headed

24% Europe
20% West Asia and Africa
18% Asia
16% US & Canada
12% Australia, New Zealand, Fiji
10% Central & South America
4% Scandinavian countries

Funding the holiday

63% Indians have a dedicated vacation fund
37% are planning to fund the vacation through sources like credit card, debit card and vacation loan, of which:
17% plan to use credit card
5% will opt for holiday loans
2% plan to borrow money from friends and family

The holiday companion?

32% Family travellers
25% Vacation with spouse
18% Vacation with friends
10% Going solo; Delhiites (15%), Mumbaiites (14%), Hyderabadis (0%) 3% Vacation with parents
1% Vacation with in-laws

  Getting vacation ready

24% shop for suitcases, clothes, shoes, swimwear and sunglasses
23% plan to get a mobile plan or a local SIM card to be connected to social media
  •  Puneites highest in planning for a connection at 33%; Bangalorians least at 19%
19% go for a personal makeover
  •  Mumbaiites (24%) and Delhiites (23%) lead, while Hyderabadis care the least (10%)
21% don't bother, just pack their bags and leave
  • At 27%, Bangalorians top the list
18% enrol in diet and weight management programmes
  • Puneites lead at 23%, followed by Bengaluru and Mumbai at 19%

Reason for getting away

39% to unwind & relax
20% for spending time with family
15% to tick off the destination from their bucket list
5% to take a break for a sports event, festival or music concert
4% for a reunion with school/college friends

Liberate yourself

35% Indian travellers start relaxing as soon as they leave home/office, while another 30%, the moment they reach their destination
14% are never able to leave work and fully relax; 1% never relax
24% Indians would like to eat all day and 21% would like to sleep all day and do binge drinking
6% Mumbaiites wish to not bathe and 2% Hyderabadis also wish the same
19% Delhiites wish to party non-stop but only 6% from Pune wish to do the same
13% Indians wish to ask strangers out on dates and 9% are interested in a one-night stand with strangers to liberate themselves when on vacation
12% Delhiites are willing to have a one-night stand with strangers, while 4% from Hyderabad would want to indulge in the same

All for a free vacation

48% ready to quit smoking for a year
42% willing to quit junk food for a year
41% willing to let their in-laws stay with them for a year
32% willing to quit desserts for a year
30% ready to capitulate to the spouse’s naggings to start a family and have kids
11% ready to sacrifice sex for six months
22% Indians ready to turn vegan
None wants to quit job, hobby, favourite gadget or cut off from friends for a year or give up taking a shower for a month

Want to tell the world I am holidaying

53% Indians prefer to post group/family photos
45% share the pictures of themselves and their significant others


Methodology
The study was conducted online on behalf of Expedia by Access Media International from April 15 to May 12, 2015 across Delhi, Mumbai, Bengaluru, Hyderabad and Pune. The study was conducted among 520 employed adults aged 18 and above

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First Published: May 23 2015 | 12:17 AM IST

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