The new science of a lost art

Borrowing the term crux from mountaineering, Dr Rumelt argues that it represents the most critical challenge to the desired progress

The Crux: How Leaders Become Strategists

Author: Richard Rumelt

Publisher: Profile Books

Pages: 368

Price: Rs 699

Richard Rumelt is a senior academic and an emeritus chair at the UCLA Andersen School of Management. He is considered by McKinsey to be the “strategist’s strategist”, suggesting that he is a strategy guru. This book is a sequel to his earlier book, Good Strategy, Bad Strategy, published in 2011. Judging purely from his writing style and content, he comes through as a thinker, sans the flair and flamboyance that some academics display in spades. For a subject like strategy, this is a positive trait. His articulation and