To sell is human

'Sell' probably wasn't intended to be your go-to book on selling... [but] to rid the salesman of the image of that poor guy toiling for attention

Sell

The Art, The Science, The Witchcraft

Subroto Bagchi

Hachette

244 pages; Rs 499

Have you ever watched a video of Steve Jobs talking at an Apple product launch? What will strike you is that he almost always stressed customer experience over Apple’s technological prowess. At the iPhone launch, for instance, he didn’t talk much about the speed of the phone’s processor or its camera power or the screen resolution. What he did highlight was the fact that it was now easy for the customer because this one device was now both her music player and her phone. He also