Europe's leading automobile giant Volkswagen has been named as the official partner for the fourth and fifth season of the high-profile Indian Premier League (IPL) cricket tournament.
Volkswagen became the first German car manufacturer to become IPL's official partner after BCCI and the Twenty20 league's governing council had floated tenders for the same, BCCI Secretary N Srinivasan said in a statement.
"We are extremely happy to commence what will certainly be a fruitful association with Volkswagen. It is appropriate that two organisations that epitomize dynamism, enterprise and excellence have joined hands," IPL Chairman Chirayu Amin said.
Commenting on the alliance, Neeraj Garg, member of the board and director of Volkswagen Group Sales India said, "IPL stands for the people's game in India and what better way to associate our brand which literally means people's car."
Head of Marketing & PR, Volkswagen Passenger Cars, Volkswagen Group Sales India, Lutz Kothe added: "It is a great honour and huge pleasure to become part of the Indian Premier League. Being the official automotive partner will be an enormous asset as it will foster Volkswagen's bond with India."
