Wines over the last decade

Wine consumption in India grew at a steady 12-15 per cent annually this past decade to reach an estimated 4.5 million cases in 2019-20

While 10 years is a long time in politics, it is no time at all in wine terms. Still, the last decade has been eventful for the industry, both in India and internationally, and here’s a retrospective of the same.

Out with the old, in with the new 

A key event in India was the collapse of the erstwhile market leader, Indage, in 2009-10 and the emergence of Sula Vineyards as its replacement.

Indage, which had launched in 1986 with the sparkling wine Marquise de Pompadour, followed by generic wines Riviera and Chantilli, had over-extended itself internationally and was deeply affected by the