Woodstock: The birthplace of festival fashion

Once upon a time, Woodstock wasn't a commercial opportunity, it was a statement of identity

It’s hard to remember, now that every e-tailer from the luxury Net-a-Porter to the accessible ASOS has a section on its website devoted to “festival fashion;” now that brands like Saint Laurent, Calvin Klein and Amazon host special “activations” at Coachella; and now that influencers descend on Governors Ball to snap manufactured pictures of themselves swaying in product-placed ecstasy to whatever band of the moment is playing. But when it all began, “festival” and “fashion” were actually opposing concepts.
 
In fact, what you wore to the first was selected specifically as a protest against the second: chosen to make