Like, Comment, Subscribe: Inside YouTube’s Chaotic Rise to World Domination
Author: Mark Bergen
Publisher: Penguin Business
Pages: 403
Price: Rs 799
YouTube has become such a fixture in the lives of people with an internet connection that it is hard to remember the era when it was still struggling to find its feet — or was still a scrappy, independent video upload site that was not part of Google.
Yet in 2005, when three former Confinity employees decided to create it, the odds against its success were high. A website called Stupidvideos.com was already around. Even as YouTube debuted, others — including the biggest guns in