Over 12,500 premium bikers and enthusiasts will be participating at the India Bike Week (IBW), the country’s leading biking festival, being held in Goa on February 19 and 20.
In a bid to further expand and build the biking cult in India, Seventy Event Media Group (70 EMG) and Fox Life channel have extended partnerships and associations with over 500 biking clubs across the country.
For the first time, IBW has organised a ‘test ride zone’ for all its bike manufacturer partners. Bike fans can try out some of the world’s rarest and most expensive motorbikes at the zone.
Harley-Davidson, IBW’s oldest partner and founding sponsor, is using the event as the focal point for its India Hog Rally for the 4th consecutive year. Thousands of bikers will be looking forward to seeing five of the most unique Harley Davidson custom bikes at MAC and the amazing 12 Harley Davidson customs at IBW’s Mod Bike Display.
India Bike Week’s long standing relationship with Triumph Motorcycles has led to the development of the Triumph Tiger Training Academy activity at the Dirty 20 Enduro Challenge track onsite. Triumph will be hosting parties and exclusive Triumph Rides through Goa from IBW for its fast growing customer base.
DSK Benelli has gone full out to make its presence felt in Goa with the DSK Benelli Music Stage, the Benelli History Wall at IBW Vintage, Test Rides and the legendary Chai & Pakoda rides.
Shell Advance has reconfirmed its position as the gold sponsor to the Festival, and has been working with 70 EMG and Fox Life to develop unique on ground and social media engagement points like IBW’s ‘Great Migration’ – the Official Ride to Goa.
Over 500 bike clubs from across India have been contacted by Shell and IBW as part of the festival’s club outreach programme. On site at IBW Shell Advance will be creating the Shell Powerzone to further cement its relationship with India’s growing army of motorbike fans and adventurers.
CEAT, a first time sponsor, is supporting the ‘Great Migration’ Ride to Goa, as well as working with IBW to develop the Bike Care Zone, along with safety sessions at ‘The Big Trip Tent’ lead by C.S. Santosh.
A strong music line-up will see acts like Midival Punditz, and a “Biker Diaries” film festival has been introduced for the first time.
Source : BS Motoring
