Honda Cars India Ltd (HCIL) unveiled its new model Honda BR-V at the Auto Expo 2016. The new generation Crossover Utility Vehicle features the combination of bold, sporty appearance and handling of an SUV together with great utility and spacious cabin with seven seats.
Developed exclusively for the Asian market by Honda R&D Asia Pacific Co. Ltd, the much-awaited Honda BR-V is scheduled to be launched in India this year.
The company also showcased its flagship sedan Honda Accord at the motor show. HCIL plans to further strengthen its sedan line-up in India and re-introduce the Honda Accord later this year. Honda Accord enjoys a strong legacy in the premium sedan segment in India, with the earlier generations making a strong foothold in the market.
The Accord on display, now in its 9th generation, boasts an exhilarating, refined and advanced sedan with sporty looks, highly fuel efficient powertrain and loaded with features.
“India is the largest contributor to the Asia and Oceania region and the fourth largest contributor for Honda's automobile sales globally, making it one of the most important and fastest growing markets for us,” said Takahiro Hachigo, President, CEO and representative officer, Honda Motor Co Ltd. “In order to further accelerate growth in this important market, Honda is committed to continue providing challenging products, which are unique to Honda and exceed our customers' expectation. The introduction of Honda BR-V is a further testament of our commitment to the market."
Added Katsushi Inoue, president and CEO, HCIL: “As we celebrate 20 years of our existence in India and building an affinity with over 1 million customers, HCIL is adopting a new brand direction of ‘Advanced and Exciting’ and our products, dealerships and communication will be guided by this new brand direction.”
According to him, 2015 has been a very successful year for HCIL as it achieved record sales of 200,000 units in a calendar year. “The launch of exciting new models Honda BR-V and Accord in 2016 will help us accelerate our growth this year and also strengthen our brand in the country,” he added.
Honda brought alive the theme of its booth Accelerate with Honda through exciting racing machines that pursue excellence in driving performance and premium models with advanced technology.
It also demonstrated its advanced and exciting information platform, Honda Connect through an experiential zone. Launched in December 2015, Honda Connect has paved the way for advanced connectivity and enables a new form of communication between the customer, car, his family and Honda.
The Honda Connect platform also supports Connected Car features enabled by a "Connected Device" easily integrated with the car. This will make the customer's ownership experience more safe, convenient and enjoyable.
Also displayed at the HCIL pavilion, is the concept model Honda Project 2&4 powered by RC213V designed to fuse together the values of two- and four-wheel mobility. Honda Project 2&4 was the winning entry from Honda's 'Global Design Project'.
Source : BS Motoring
