Mahindra & Mahindra has unveiled its Mahindra Adventure calendar for season six. The initiative aims to showcase the tough and rugged DNA of Mahindra vehicles and serves as the umbrella brand for a series of adventure and motor sports events.
“After the successful run of Mahindra Adventure Season 5, we are all geared up to unleash a series of adventure initiatives throughout the year that promise greater thrills for the urban adrenaline seekers,” said Vivek Nayer, chief marketing officer, Automotive Division, Mahindra & Mahindra Ltd. “With two new exciting multiday expeditions being added to this year's calendar, we are now expanding further into unchartered territory, covering all parts of the country and beyond.”
Mahindra Adventure unleashes its spirit of adventure by hosting a series of events spread through the year. Great Escape continues to be the off-roaders' choice to test the endurance of Mahindra's 4x4 vehicles on diverse terrain. It continues with 10 locations across India - winners from these rounds get to compete for the coveted Mahindra Off-Roading Trophy.
It also features Multi-Day Escapes, such as Kashmir to Kanyakumari, an epic 15 day drive from Srinagar to Kanyakumari via Dharamshala, Kumbhalgarh, Little Rann, Goa and Munnar. Authentic Bhutan, is an 8 day drive through the Himalayan kingdom.
Other drives like Authentic North East (a 10 day drive through Guwahati- Dirang- Tawang- Kaziranga- Shillong), Spiti Escape (7 day drive through Chandigarh- Narkanda- Sangla- Nako- Kaza- Manali), Monastery Escape (a 10 day drive through Delhi- Manali- Jispa- Sarchu- Leh –Srinagar), Royal Escape (a drive through Rajasthan for 6 days through Bikaner- Jaisalmer- Jodhpur- Pushkar- Delhi) and Wild Escape (4 day drive to various wildlife sanctuaries like Pench- Kanha- Tadoba) will continue to run.
Mahindra Challenges like the Club Challenge - the 2-day championship for Off-Road Clubs across the country; and Monsoon Challenge, a 3-day TSD (Time Speed Distance) rally are also planned.
Mahindra Adventure will also provide off-road training at the Mahindra Adventure Off-Road Training Academy at Igatpuri. Batches will be held every month to share knowledge on the basics of off-roading and also provide a hands-on experience to off-road enthusiasts with advanced technical skills.
Source : BS Motoring
