Mercedes-Benz India on Thursday announced that it recorded its best fiscal year (13,558 units), best quarter (3,622 units) and best monthly sales ever (March 2016).
The Q1 sales momentum achieved is significant against the backdrop of the diesel ban in the key Delhi and NCR market, successive price hikes and a lack of incentives for the automotive sector in the Union Budget.
The E-Class, celebrating 20 years in India, was the highest selling car model for Mercedes-Benz in the first quarter of 2016. The E-Class’ popularity was closely followed by the C-Class which remained a significant volume contributor in Q1 2016.
Apart from the sedans, the SUV portfolio comprising the GLA, GLE and the GL also grew in Q1 2016. The New Generation Cars remained a steady contributor to volumes in the quarter as well.
“It is a significant achievement for us, as we have maintained our growth momentum in Q1 2016, despite facing multiple market challenges,” said Roland Folger, Managing Director & CEO, Mercedes-Benz India. “We have been able to compensate the negative sales impact in the Delhi and NCR market, with a strong double digit growth achieved in most other markets across the country.”
According to him, this strongly underlines the fact that luxury car buyers increasingly prefer Mercedes-Benz. “It underpins as well that the loyalty of our discerning patrons is with the brand,” added Folger. “Our product drive across the spectrum, the tailor made finance programmes, the unique service initiatives have all been well appreciated, resulting in our historic sales success.”
The result of its ‘Winning’ initiatives has been instrumental in achieving an inclusive growth for Mercedes-Benz in the first quarter itself. “We are confident of maintaining this profitable and sustainable growth in India, as we will be introducing some of the most awaited products from our global portfolio in the coming months,” added Folger. “The success of the first quarter, despite facing significant sales challenges, gives us the confidence that our strategy for 2016 is on the right track and bearing fruits.”
Source : BS Motoring
