French carmaker PSA Peugeot Citroen, which has unveiled its ‘Push to Pass’ growth strategy for 2016-2021, plans to enter into a partnership deal in India in two years and launch a product by 2021.
The French automaker aims to meet customers’ mobility needs, under its new plan, by anticipating changes in car usage patterns. Driven by evolving customer expectations, the plan will transform the company in order to unleash its full potential, capitalising also on the efficiency, operational excellence and agility demonstrated during the "Back in the Race" plan.
“Based on our financial reconstruction, we will launch a global product and technology offensive,” said Carlos Tavares, chairman of the managing board. “Now more agile, we are ready to shift paradigms by anticipating changes in car usage patterns. Our digital transformation will make the PSA Group a company connected to its customers. With “Push to Pass”, we will ensure PSA profitable organic growth.” Tavares said the group plans to launch 17 products globally by 2021.
The French auto major was the first international company to have entered India after the opening up of the economy in the early 1990s. However, its partnership with Premier Automobiles – which saw the local production of its 309 sedan – soured following labour problems.
Peugeot shut down its India operations in 1997. Over the past few years, it made yet another attempt to enter India, but failed to do so.
Source : BS Motoring
