92.7 Big FM, the radio arm of Reliance Broadcast Network (RBNL) has entered into a strategic marketing and sales alliance with the leading 92.7 High FM of Bhutan. Big FM which is currently available in 45 cities in India will reach out to new territories of Siliguri and Bhutan through this alliance.
The alliance will see the packaging of non competing stations of Big FM across Siliguri, West Bengal and Bhutan. And will mark the first ever entry of an Indian radio station into Bhutan. The company intends to achieve the dual aim of creating an entertainment platform for audiences as well as enable advertisers build brands through this partnership.
92.7 High FM will cover the cities of Darjeeling, Jalpaiguri, Coochbehar and Uttar Dinajpur making inroads into the interiors of West Bengal facilitating Big FM to penetrate further into the tier II and III cities, with customised branding options for advertisers.
An extensive promotion of the alliance between 92.7 Big FM and High FM is being planned through a holistic marketing campaign comprising on-air promotions, on ground activities and an exciting and innovative out-of-home spread according to a press statement issued by the company.
Speaking on the alliance Pankaj Chandra, VP-sales, RBNL, said,“This relationship infuses further strength into our offerings, as we solidify our presence in the East, giving us the Highest reach and ensuring superlative market penetration. This deal promises to be mutually beneficial and we are confident of offering unmatched value to advertisers with 92.7 Big FM being able to package its non competing stations to garner better market share."
"It is the endeavor of Big Connect, RBNL’s multimedia sales division to offer value creating solutions to advertisers needs, and this alliance will help us further assist marketers to optimally reach out to their audiences, while creating revenue for RBNL,” he added.
Gautam Banerjee, COO, 92.7 High FM, said , “ We are very excited about this new venture and are looking forward to an extremely productive union. 92.7 Big FM brings to the table both marketing and content expertise, opening doors for national advertisers looking for pan India exposure and presence. We are optimistic about this association taking us to greater heights of profitability.”
