'Content, mobile to drive media' : Video

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Ernst & Young, in a survey on the global media & entertainment business titled Center Stage, has found that changing content and distribution models will have the greatest impact on the industry over the next two years.

Advances in mobile technologies and increasing public expectations mean that 'consumer is king' in the content-on-demand' marketplace, according to the survey of more than 200 finance executives in the media and entertainment industry.

John Nendick, global head - media & entertainment practice, Ernst & Young, while releasing the report in Mumbai today said: "We are delighted to release this global survey in Mumbai, which is home to one of the most vibrant and fastest-growing media & entertainment markets in the world today. Several Indian players are in the midst of rapid transition brought on by a booming consumer base and the twin forces of convergence and competition."

The report also discusses a larger role played by finance executives in the industry, which includes moving beyond handling the plain vanilla finance function to assisting the CEO in strategic decision-making and investment optimisation.