Factors driving the sector
The sheer size of the market is attractive. This apart, technology is a key driver. It enables the companies to respond to the needs without any loss of time. This conference will be a platform between retailers and technology partners to know each other's capacities and forge contracts.
New trends
Companies are keen on exploring RFID and mobile phones to reach out to the consumers better. The retailers are not just looking at deploying technology products but also at offering solutions to the consumer needs. Almost all the people coming to the retail outlet have a mobile and it's time to weave a strategy around this omnipresent gadget. Technology will help in identifying and tracking the customers. The matrices of operation
