2018 advertising expenditure growth at 12%, says Pitch Madison report

Regional publications would drive ad spends in the sector

One of the most anticipated advertising expenditure (adex) reports, namely, the Pitch Madison report, has been released on Thursday, with ad spends forecast to grow at 12.03 per cent in 2018. This is 463 basis points higher than the ad spend growth seen last year, the report said. Last year, adex growth stood at 7.4 per cent, the lowest in five years.
 
In terms of size, India’s advertising market, said the report, would touch Rs 595.30 billion in 2018 versus Rs 531.38 billion in 2017. Media such as digital, cinema and television would be key contributors to adex growth