2018 saw convergence of telecom business with media and entertainment

The new challenge has also compelled telcos like Jio and Airtel to straddle the content space

With the convergence of the telecom business with media and entertainment, it’s been a rollercoaster ride for consumers. Prices have fallen dramatically for data as well as content, they are spoilt for choice and new technologies like Over The Top (OTT) are changing viewing habits and making them more mobile. 

Despite initial assessments that the price war is over, Jio from the Reliance stable has unleashed a new war by offering 4G feature phones virtually free (they have no competitors) to convert more and more subscribers from no-