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India has 423.8 million over-the-top (OTT) viewers, which is 30 per cent of India's population, a report released by Mumbai-based Ormax Media said on Wednesday.
This means that three out of ten Indians watch online videos at least once a month, the report said, adding that the number of paid OTT subscriptions in India is only 119 million. Also, India’s OTT universe in 2022 has grown by 20 per cent over 2021, when it stood at 353.2 million.
The sample size for the study included 13,500 respondents across urban and rural India. It was conducted between July and September 2022,
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