From fringe players offering inexpensive phones to price-sensitive consumers, Chinese handset firms have risen to dizzying heights, shedding their humble image to corner an unprecedented 60 per cent share of the smartphone market in 2018, routing Indian rivals.
Data from Counterpoint Research shows, for the first time in a decade, the cumulative share of Indian brands has fallen below 10 per cent, from a high of 45 per cent in 2014. In 2018, not only were three out of every five smartphones sold here Chinese, only 9 per cent of all smartphones sold were made by local players.
Indian brands